TopFunnel Blog

Your source to develop a stronger Candidate Engagement Strategy

Snooze: a new way to follow up with qualified candidates

This month at TopFunnel we’re rolling out new features to help you get more done! Now, with Snooze, you can automate your follow-ups with qualified candidates you’ve previously reached out to.

September 6, 2018 | 2 min read

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Tracking your open rate kills your yes rate

When recruiters say things like “I think you’d be a good fit for this role,” or “I noticed your background and wanted to reach out to you,” it sounds personal. The recruiter took the time to think through this individual’s background and chose them specifically. A tracking pixel sends the opposite message. Now the candidate thinks that the recruiter is sending the same note to everyone.

July 31, 2018 | 5 min read

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How to reach candidates before it’s too late

Good recruiters can reach candidates when they are in the Open stage, but great recruiters build relationships with candidates when they are in the Stagnant stage. By reaching candidates and developing relationships early on in the Employee Lifecycle, you can increase both the size of your addressable candidate pool and your close rates.

June 3, 2018 | 7 min read

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The email template with the highest response rate

Candidates want to know how this opportunity ties in to the larger business. Create a narrative that allows them to write themselves into the company’s future success. If there is a throughline, it will be easier for the candidate to see how their past accomplishments have led to this new opportunity. But keep it short and to the point.

June 1, 2018 | 6 min read

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Why less is more

In these cases, candidates are responding to the message as if the recruiter were a machine, not a person. That’s because they feel like they were targeted by a machine. When candidates say these things, they are not angry at the recruiter for reaching out, they are upset with the type of message they received.

May 27, 2018 | 8 min read

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